When Microsoft released the original Xbox gaming console it was an uphill battle from day one against Sony’s prolific PlayStation brand. The console was releasing later than the PS2, and though it had more horsepower, third party developers were firmly in bed with Sony and their seemingly unbeatable black box. However, when the newest generation of
gaming consoles were introduced, Microsoft hit stores earlier than everyone and released the Xbox 360 as the follow up to their original massive machine. Though the 360 wasn’t the highest selling game console of this generation (that honor goes specifically to Nintendo’s Wii), it is certainly many gamer’s favorite, and early in the generation sold like gangbusters. It was the newest and hottest machine out and it seemed everyone wanted one and all the third party developers wanted to have their games on it.